Skilling for the digital future with Anant Maheshwari

Mr Anant Maheshwari, President, Microsoft Corporation India Pvt Ltd deliberating on 'Skilling For The Digital Future’ at AIMA LeaderSpeak session

Mr Anant Maheshwari, President, Microsoft Corporation India Pvt Ltd deliberating on ‘Skilling For The Digital Future’ at AIMA LeaderSpeak session

Every industry, every company, all of us have become more digital. Just to take a personal example imagine and remember what you were doing five to ten years back and your life today as an individual and as a professional and the number of skills that you have intuitively picked up over time in driving your own work today.

The big question around tech adoption is basically what platforms you use and how much do you use of those platforms? So if you ask how we think about tech platforms today, there are a lot of platforms available to simple ones that you use daily like social chat applications, maps, search that you use on the internet or it could be some applications that you use for your productivity or even to track weather data or any other news.

These are all platforms but at work in organizations also there are many platforms that organizations should adopt and therefore how much do you adopt what platforms you bring in. That’s the first question around tech intensity that each of us needs to ask as organizations and as individuals. The second question and then go into the second concept around tech capability. Now, this part of the equation is very critical as we say that every company is a digital company. Every organization actually has its own secret sauce of how they bring all these platforms that they may have all the ingredients they may have to create what’s unique about that organization.  Think of it as if you’re in the kitchen you can give the same set of ingredients to different people who may be cooking but it’s a secret sauce and the process that a lot of people have makes so much difference in terms of what actually comes out as the outcome. So similarly in organizations, you can provide the same platforms and same tools to two different companies or individuals doing exactly the same thing, it’s about the tech capabilities that they build uniquely of their own that distinguishes one from the other. Tech capability can have a multiplier effect on the tech adoption in the organization and go back to that point around the usage of data to really drive the organization and your own capability forward.

Let’s come to the third part of the equation. As I said earlier the equation is tech adoption multiplied by tech capability raised to the power of trust. Now one thing that has happened during the pandemic is that this element of trust has really got amplified. Trust is very critical not just in terms of adoption and building technology but also in how you use it. There are two aspects to the trust:

First trust in the business models and then when digital technology is transforming every industry and every part of our daily life trust starts shaving a lot of different dimensions. We all are aware of cybersecurity, the reliability of what you see on digital platforms and the data that you use. How do you comply with laws, everybody today is aware that privacy is a fundamental human right.

So the big question for trust is are you building a business today to stand the test of time on trust and to bring that analogy of what human history has seen already and what we are witnessing as we go through today is the best analogy. Now look at the digital world this will happen much faster in a very compressed time frame. All of us are doing a lot of these business models today the laws are still getting written around how you will manage your digital estate, how you will manage your digital capabilities going forward and in a way trust becomes central because the business models that you create today will get judged by the laws that are still getting written and within the next few years you will then ask the question am I compliant with the laws? So trust becomes very important in thinking through all the elements of digital skilling and digital capability.

Tech intensity is the foundation on which you assess digital skills. Therefore, what you need to do is a combination of tech adoption and tech capability raised to the power of trust. It’s not just about creating new skills but it’s also the up-gradation of skills continuously so it’s a continuous cycle of skilling and let me take it one by one. So first is how do you get started how to create digital skills in the first place if of course, you are training the schools and the people who have not used these skills before so even in our colleges in our training we bring this in and it has to be a 360-degree approach of skilling the ecosystem and it’s starting with schools and educators it’s starting with jobs that don’t have digital skills today but are beginning to have them to prepare a workforce in India for jobs of the future. It requires truly enabling every segment of the country to succeed in a digital economy and therefore it requires work between the governments, the industry, and the civil society to bring digital resilience in such a time of change to truly acquire skills. The next one is about the second bit which is upgrading and continuously working on improving our skills so it’s about creating a system of learning that helps empower everyone sort of pursuing lifelong learning and no single company or enterprise can close this skills gap alone. It’s truly a partnership that is required across the ecosystem across all stakeholders. So over a decade, we have been working very closely with the public, private and non-profit sectors in India to create a very vibrant skilling ecosystem in the country that prepares everyone for a tech-enabled future.

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Transforming Nations – Paul E Jacobs at US India Conference

AIMA in its endeavour to promote innovative and global management thinking among Indian enterprises, organised the US-India Conference in association with Haas School of Business, University of California, Berkeley on 8th July, 2016 on the theme ‘Managing India’s Growing Role in the Global Economy : Opportunities for India-US Partnership’ in California, USA.

Below is an excerpt from an informative speech of Paul E Jacobs, Executive Chairman, Qualcomm Inc at US-India Conference 2016 on ‘Transforming Nations – Empowering people with knowledge and technology’.

Paul E Jacobs speaking at US-India Conference 2016

Paul E Jacobs, Executive Chairman, Qualcomm speaking at US-India Conference 2016

“Thanks everybody. Preetha and I know each other for quite some time actually due to the US-India CEO forum. We have  had lots of good discussions about how to use mobile for health care and we’re going to find some really good projects to do together so  we have been working at it but

Qualcomm has been in India for quite some time and it really is very important for us. I thought in the context of this Conference and session, just talking about how mobile technology really has been a catalyst for change, an opportunity for partnership, and it’s not a theoretical thing it’s something that we have long history doing and I am going to show you some historical information about what happened in India that made fundamental changes in the way that people were able to interact with each other and interact with the world around them for all sorts of your positive reasons. You must have heard some statistics already in terms of the reach of wireless technology. I am sure that everybody in this room has a smartphone and probably most of these Smartphones have a Qualcomm chip in them and almost certainly that chip has content that was designed in India. So almost certainly all of you are carrying around some technology that was designed in India and you use it every single day and your life pretty much depends on it.

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42nd National Management Convention: Disruptive Innovation

Excerpt from an insightful speech by D Shivakumar, Chairman & CEO – India Region, PepsiCo India Holdings Pvt Ltd at AIMA’s 42nd National Management Convention held on 30th September – 1st October 2015 at Hotel Taj Palace, New Delhi. The theme for this session was “Disruptive Innovation: Winning By Changing The Rules”.

“Good afternoon ladies and gentlemen. It’s always a pleasure to come for an AIMA National Management Convention. My experience of disruptive innovation is from my own career, working in Hindustan lever when we tried to make accessible and affordable categories like shampoo, face cream, detergent, baby care products etc, for the bottom of the pyramid. Then in Nokia, we made technology which was completely new to the world and accessible in a country like India, we went from something like 80 million subscribers to 900 million subscribers. That was the fundamental shift and now on the new journey of health and wellness platform. So what is disruptive innovation? What examples have we seen over the last decade of disruptive innovation and what we’ll see in the future?

D Shivakumar, Chairman & CEO - PepsiCo India addressing AIMA's 42nd NMC

D Shivakumar, Chairman & CEO – PepsiCo India addressing AIMA’s 42nd NMC

Disruptive Innovation is about creating new value! You can create new value through new price point, new quality point, a time dimension, so fundamentally creating new value in any market is a disruptive innovation. You create new market itself. Mobile phones created a new market; tablets are creating a new market, a market which did not exist before. Suddenly you bring something which is a new to the market. Most of the disruptive innovation is led by technology that’s what we have seen and when new entrants come into the market, they do not have old cost. The old costs of legacy players are completely disrupted by these new people with new business models. We have seen this in steel and every other industry. New players tend to have cost structure which is significantly lower and hence their business models are different. Then in the technology world, we see the concept of freemium, everything goes free but they make money somewhere else. So what do you do? How do you compete with something which is free? That is the disruptive innovation.

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National Leadership Conclave 2015 – Nishant Rao of LinkedIn India

Nishant Rao addressing

Nishant Rao addressing AIMA’s NLC

“Thank you so much for having me here. It’s an honor to be here among such distinguished panelists and an audience like this. I have been in technology for many decades now. I am very passionate about it and I think that it’s changing the way the world works. And I think fundamentally between the internet and social media that’s happening because there is some key ingredient that makes for economic success. Forrester calls this TERA – Trust, Efficiency, Relevance, and Access. Trust is about just being able to tap into the wisdom of the crowd so that you can talk to experts and layman and make an informed decision because you have a lot of information at your fingertips so there is a trust built into that so you are not having a biased opinion. Efficiency comes from just being able to search that and find the information very quickly. Relevance is about just finding the right information and increasingly as platforms are no more about you can actually tailor that content using bunch of fantastic apps come out around that. And then access is obviously about reach.

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‘Making Indian Cities Global Centers of Excellence’ with Vanitha Narayanan, Managing Director, IBM

Excerpt from an insightful speech by Vanitha Narayanan, Managing Director, IBM India on “Making Indian Cities Global Centers of Excellence” at AIMA’s National Leadership Conclave 2015 held on 29th & 30th April 2015 at Hotel Le Meridien, New Delhi.

Vanitha Narayanan, Managing Director, IBM India addressing AIMA's NLC 2015

Vanitha Narayanan, Managing Director, IBM India addressing AIMA’s NLC 2015

“I feel honored and privileged to be on the same panel with Minister Naidu on a topic that has been close to my company’s beliefs and heart for a very long time. We coined the phrase smarter planet almost a decade ago and the smarter cities were a subset of the smarter planet and we didn’t at that point say it was going to be a smart planet, it was going to be a journey, it was going to be a continuous journey because a big part of a smarter planet or a smarter city is a sustainable model. A sustainable model that is ecological, financial, based on physical resources that can rejuvenate and also the human model. So we have talked about it a lot, we have heard about it a lot and I think the need for having a smart or smarter infrastructure is a given.

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Role of Technology in Reinventing India – Vanitha Narayanan, Managing Director, IBM India

Vanitha Narayanan, Managing Director, IBM India

Vanitha Narayanan, Managing Director, IBM India

In another session at AIMA’s 41st National Management Convention, Vanitha Narayanan, Managing Director, IBM India explained the part played by the technology in reinventing India, along with other fellow speakers, discussing the prime concerning points such as-

– What can technology do to reinvent India?

– What measures will tell us that we are successful on the journey?

– What early warning signals will tell us that we are failing on the journey?

In this session, she talked about the technological reforms which are necessary for changing the current rigid system. She said that we have talked about growth till know. If we are looking at sustainable growth, I think digital is not an option. It should be within the fabric of everything we do. So when we look at different elements of foundation of things, we can talk about commerce and retail as we are clearly seeing lot of digital in that space and good thing about that, other than giving us more shopping choices, is access to goods and services, which ultimately improves reach of more Indians. At economic level, it reduces the overall cost and approximately 30% improvement is recorded when digital medium is used to serve in for your supplied chain across the board in your new market. It is due to the fundamental value proposition which is present there. The thing which is going to drive sustainability is employment. For those in technical business, when we talk growth of India on the back of I.T. services, key issue which plagues us from going forward, to keep up that growth and to move into new areas is a qualified workforce

A qualified workforce will continue to be on the cutting edge of technology. This means we need improving in the quality of education and increasing reach of improved quality education. And that’s where the digital comes in again. So today with the brick and mortar education system that we have and new schools we open, supply-demand equation is not satisfied. The question comes that if we have enough good teachers, enough classrooms and the right curriculum to produce good yield. We started doing research in India for next level of education which will include planned sections like tailored education, personalized education, employable education etc. which is what we have to invent and scale so that it can create a qualified workforce which can contribute on digital economy.

When we talking about devices, a piece of trivia, there are more smart phones and tablets that are purchased or sold on daily basis than babies are born in the world today. So until you realize the fast adoption of technology, it will already have an impact. It’s all about access. It’s about having and giving access to more than people ever had in normal structure. For a digital economy, there is something that is very foundational – there are no geographical borders. A digital world in that sense is borderless and based on free flow of data. When we put constraints around, it will trifle innovation and impact our ability to leap forward. If we build walls in digital worlds, just as we don’t want certain things to go out, other things may not enter as well, therefore hampering the growth of country on digital frontiers. She rounded up her speech saying that there are numerous technological reforms if done in proper way, can lead to new innovative and changed India.

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Competitiveness and Innovation – Mr Dilip Shanghvi, Managing Director of Sun Pharmaceutical

Mr Dilip Shanghvi, Managing Director of Sun Pharmaceutical

I’m thankful to AIMA for giving me this opportunity to share my thoughts on ‘Competitiveness and Innovation’ with this distinguished audience. Innovation is a subject that is really close to my heart.Pharmaceutical business, worldwide, is linked to its ability to manage innovation for its success. Creating intellectual capital and the ability to grow the business with innovation is the reason why at Sun Pharma we’ve been successful. As a company, we have always focused on innovation and ability to do more with less by focusing on excellence and that I think, in a significant way, has differentiated our performance over last 30 years that we’ve been in existence.

Shiv talked about return on capital employed and linkage with competitiveness and innovation. It’s an return on capital employed over the last thirty years that has been consistently in excess of 30 percent and that to me is the reason, which reflects our internal focus on innovation. When we look at innovation there are no shortcuts to manage and achieve it. Innovation is a process by which companies or countries focus on doing things differently. People talk about innovations in ideas, innovations in execution.What I find in Indian context,which is a bigger challenge,is the ability to manage complex innovative tasks, as a group. And, as we learn to manage this process, I think we will continue to improve on our performance on innovation. Continue reading

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Governance through technology – Nandan Nilekani, Chairman, UIDAI

Nandan Nilekani, Chairman, UIDAI

It’s really great to be here at AIMA and speak on Digital Governance. I’ll just spend a little bit of time talking about why it is so essential and what are the challenges & pitfalls and what we can do about it. I think digital governance is transforming governance through technology is really no longer a choice as it’s really a non-negotiable thing.  Because I sincerely believe that if we’re going to tackle the challenges of India’s public issues, challenges of inclusion,  challenges in health care, education &infrastructure you really can’t do that without using technology in a very big way and I mean information technology.

I think we’re particularly well-placed because we are seeing a huge trend in the last four to five years which actually makes it feasible for us to think of bringing technology to every person in the country. As we are seeing ubiquitous connectivity and in the country, we already have mobile connectivity touching 90% for the population and now with the Internet 2G, 3G, 4G & wifi, all these new technologies it’s reasonable to assume that everybody will be connected in some sense to others.

The government itself is laying a huge plan to build could be the fiber optic network to every gram panchayat. So  with all these investments in wireless & fiber connectivity,  it’s safe to assume that over the next few years everybody will possible for everyone to be on the grid because they’ll be connected in some way and connect-able in the sense of using the internet, so it’s really about data connectivity.  Continue reading

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Role of Analytics in CRM – Clifford Patrao Director/Partner, Global Business Services IBM India Pvt Ltd

Clifford Patrao Director/Partner, Global Business Services IBM India Pvt Ltd

CRM & Analytics have been across different type of industries for long time. Analytics has always been meant for enriching customer experience and to maintain good customer relationship. In 2012 we did a global CEO study, where we interacted with close to 70 CEOs from 64 countries. We asked them which is the best information which can give you the most correct insight about business, most of them answered that would like to know about information related to customers to get business insights.

What has really changed in analytics and CRM recently is the emerging empowered customers. Consumers are now dictating the relationship that they have with the business. Business is no longer focusing on the push marketing where push the message across the customers. Now, it’s the other way around and customers are telling us what they want and what promises and kept and not kept in a particular product/service provided.   Continue reading

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Tips to be followed in Digital Marketing

Koichiro Shima – Co-Chief Executive Officer, Creative Director, Editor Hakuhodo Kettle, Japan & Yasuharu Sasaki – Executive Creative Director – Dentsu New York

In this new era Japanese agencies have created many successful digital advertising campaigns along with some campaigns which should not have been launched as they followed the policy of copy & paste from the successful campaigns. These unsuccessful campaigns were myopic and only focused on results and damaged the digital advertising field. So, here are some of our tips for a successful digital marketing campaign.

Digital is not a medium to express but it is the tool that we should use to integrate the diverse marketing media of business.

Here are two examples:

  • We launched a successful digital campaign on internet where we asked people to join this campaign on internet and we shot a TVC for same featuring actual people.
  • Just after tsunami in Japan we launched a campaign in collaboration with Honda where we provided information about road condition of areas affected by tsunami to people free of charge to make rescue and reconstruction much quicker. Continue reading
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