Mr Rishi Jaitley, CEO – Times Global & Former Twitter India head sharing his top 5 insights on the topic ‘Strategies for a Data Economy’ at AIMA’s 3rd National Leadership Conclave 2017.
Rishi Jaitly at NLC 2017
Hi everybody, it’s great to be here and particularly in a conference where we are not just talking about the data economy but I know the theme of the gathering is about Asia more generally and how we ought to be thinking about the next 10 years.
I am going to take a slightly different approach. What I want to talk about is that; we are existing in an economy that is increasingly data driven, where consumers are being asked to engage digitally and I think the question I would ask does it change how we as businesses, as nonprofits, as brands, as leaders interact with consumers and if so, how? And I guess what I’m going to suggest that in a data economy, creativity, storytelling, culture matter even more. So if you’re interested in reaching consumers in a noisy era where they are living on digital increasingly, where personalization is a turnkey service offered by vendors everywhere. I guess what I would poses and what I’m going to run through is the personality of your brand, the extent to which your product thinks about culture, behaves like a human and touches people emotively, emotionally matters even more in that economy. And so I’m going to run through five insights that I think might help guide how you think about going to market in this new world. And all of these issues, by the way, are particularly true in Asia and of course in India where I think consumers are in any case more likely to be moved by what I call culture storytelling and more.
At the very outset, I would like to take the opportunity of congratulating all the award winners. I am happy to join you on this happy occasion – Managing India Awards 2013. These are prestigious corporate awards that recognize outstanding contribution of individuals and organizations to Indian business management. Our country today has corporate leaders who can manage the development of Indian business into models of excellence. Indian managers are recognized all over the world for their managerial capacity. Many global business giants are headed by Indian managers and technocrats today.
Philip Kotler, the acclaimed expert on Marketing had once observed and I quote: “Today you have to run faster to stay in place” (unquote). We have set upon us a challenge to make India count amongst the top few nations in the world. To mark India’s growing stature, management principles should find application not only in our business and industry, but also in other important processes such as social change and governance. How change is managed will determine our progress. This is a need that the Managing India Awards denote, and is also a reality epitomized by this year’s award winners. Continue reading →
What I want to share with you may be things which I have done right in my life, may be you can pick up some threads and you can do things which will probably make or give people a perception of being successful. Why I said perception because no matter what you earn, you would also be the same person and success failure, good bad ugly they are just perceptions. There is nothing but what people think of what you are and who you are. Normally at the core at the heart you would always be the same person. You try and make yourself better for yourself and when you do that, more often than not, people around you also start seeing you in a better way.
I have been in Parliament for 6 years now and in the first 6 months that I was in Parliament I often was tempted to quit as the frustration gets to you because the things do not change as quickly as you would wanted to. That’s a reality, that’s part of democracy that we live in. I will touch a little bit more about democracy as I will go along but the reality is things don’t change. But one decision I made then was either I could be a wishful thinker or to decide to deal with the reality of the situation which is that things don’t change easily and in politics to bring about change is not easy and to try to make difference from within the system and that’s what I have tried to do.