Most of the corporate these days are looking at Social Media. It does not matter if you are B To C or B To B. As long as your customer is on the Social Media Platform it will be a good idea that your business / brand also lands on the same platform. Meeting on familiar and favorite ground is a good way to reach out and connect.

You are aware that the communication for B To C and B To B is different. The channel and methods are also different. For example many a times direct selling works much better with B To B than B To C. You also know that the way to Communicate for B-C and the B-B Audiences is different. Not that any should be non-creative thinking. Continue reading →

 Being in a band is always a compromise. Provided that the balance is good, what you lose in compromise, you gain by collaboration. —Mike Rutherford

At the core of being an effective leader is ability to analyze the situation and then lead in the most appropriate manner which is best suited for that situation. A leader knows that there is no single optimal style to lead everything. Experts have defined this as “situational leadership.”

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Are you still wondering if your business and brand requires to be on the Social Media platform? With the recent political and cultural influence across the world via Facebook there should not be any doubt. Add to this, Facebook has recently announced that it is launching their proprietary search engine. This is called ‘Graph Search’.

You may think that if there is Google already in existence then this might be just one more search engine. Well, the Facebook search engine is two steps ahead. It is not only going to throw up the regular search results but it will go by popularity. The algorithms at Facebook will churn the data in such a way that the results that are thrown up to you would be a combination of the ‘Likes’of your network!  Continue reading →

 The Foundation of Collaborative Leadership

In an industrial age, people went to factories and worked together to produce the outcomes. When required, they collaborated in person. Supervisors commanded and controlled others and leadership was often equated with “taking power”. Factories depended heavily on rigid top-down hierarchies and people were viewed simply as dispensable workers.

With technological advances, our world of work changed dramatically. Today, we seldom do anything alone. With rise in knowledge oriented work, people in small and geographically distributed groups work together to create value through their expertise and creativity. There is no raw material, there are only people. Continue reading →

Many a times business houses are keen to get onto the Social Media landscape. The unfortunate part is that since others are on this platform the business house also hopes to jump in. Usually the business houses would have their website online. This site would have been there since couple of years without being updated and enhanced. This becomes their benchmark. This makes the business houses think that maintenance is not a problem with the social media platform. They feel they will manage it.

Social media requires much more maintenance than what a regular website would require. If you as a business house build a Page on the net remember you need to have fresh content on a consistent basis. This goes for any Page, be it a Blog, Facebook Business Page, Twitter and other Social Media sites. Continue reading →