Monthly Archives: April 2013

Indian economy is growing in all spheres – Shri Pranab Mukherjee, President of India

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Shri Pranab Mukherjee, President of India

At the very outset, I would like to take the opportunity of congratulating all the award winners. I am happy to join you on this happy occasion – Managing India Awards 2013. These are prestigious corporate awards that recognize outstanding contribution of individuals and organizations to Indian business management. Our country today has corporate leaders who can manage the development of Indian business into models of excellence. Indian managers are recognized all over the world for their managerial capacity. Many global business giants are headed by Indian managers and technocrats today.

Philip Kotler, the acclaimed expert on Marketing had once observed and I quote: “Today you have to run faster to stay in place” (unquote). We have set upon us a challenge to make India count amongst the top few nations in the world. To mark India’s growing stature, management principles should find application not only in our business and industry, but also in other important processes such as social change and governance. How change is managed will determine our progress. This is a need that the Managing India Awards denote, and is also a reality epitomized by this year’s award winners. Continue reading →

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How To Address Negative Comments on Social Media

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Social Media is a great place to be for your Business / Brand. Everyone is talking about it and most of the Business Houses are already on this Platform.

There are lots of parameters that one has to take care of when one is looking at marketing and promoting via the Social Media. The parameters would be to understand Audience Mindset, understanding the Social Media Platform and so on. Along with these is one of the most important criteria; how to Address Negative Comments. This gets answered when you start to answer another question: how to address ‘any’ comment on your Brand / Business Page. Continue reading →

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Merging NGO world with the corporate world – Kiran Bedi, Ramon Magsaysay Awardee

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Kiran Bedi, Ramon Magsaysay Awardee

I had set up Navjyoti India Foundation in 1986. This foundation was first of its kind as it wasset up by a serving police officer at that time. The foundation just happened by coincidence. Slums in area of Yamuna Bank were a hub of crime, drug pedaling, prostitution, garbage picking, and children in burglar groups. It was the area in my beat for crime prevention. Policing for me stands for prevention than for detection. That is why when the December 2012 Delhi gang rape happened, I kept on shouting at the top of my voice that this was a preventable crime. According to me prevention can be so intensive that a lot can be achieved through it. I have always questioned myself for why should I not work on prevention before detection of crime?

From the belief in this power of prevention my foundation Navjyoti was born.  I set up drug addiction treatment centers in Delhi Police Stations. We called it Navjyoti as it was new hope for people who actually needed help.  We started off with 8 drug abuse treatment centers in Delhi Police Stations. We set up vocational schools for women in drug pedaling, we set up primary schools for children to prevent them from begging. The foundation started in 1986 and it moved on with me. 16 other serving police officers became the founders of Navjyoti as we all believed in the power of prevention. I believe that we all are in a position to give out some time for community service and we all can volunteer for a cause that has an impact on the growth of our country. Continue reading →

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