The Difference Between B To C & B To B Social Media Execution

Most of the corporate these days are looking at Social Media. It does not matter if you are B To C or B To B. As long as your customer is on the Social Media Platform it will be a good idea that your business / brand also lands on the same platform. Meeting on familiar and favorite ground is a good way to reach out and connect.

You are aware that the communication for B To C and B To B is different. The channel and methods are also different. For example many a times direct selling works much better with B To B than B To C. You also know that the way to Communicate for B-C and the B-B Audiences is different. Not that any should be non-creative thinking. Continue reading

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Media is Media as long as it engages consumers – Shefalika Saxena, CMO, Microsoft India

Shefalika Saxena, CMO, Microsoft India

Do you remember when newspapers were black and white and red all over; when radios were family affair and everyone watched television together. Remember the days when time ticked slowly, when 5 minutes were not instantly as old as five years ago. Today an average smart phone user checks his/her phone 150 times a day. 98% of SMS are opened within a minute of receiving them. Real time is right now, everything else is history. Time today has lost its linearity. Remember when clouds belong to the sky, tweets were bird, avatars belong to Vishnu and Pandora unleashed mayhem instead of music.

IT crowd changed the rule of the game quite completely by introducing a sticky new communication landscape, a highly addictive one and most of us are probably hooked to it. IT crowd gave a digital mega phone to around 2 billion people around the world and that smashed boundaries with respect to content creation, consumption and advocacy. Today you can’t just read an encyclopedia, you can write one. 90% of all data that exist in the world today from the start of recorded history was created in the last two years. Data volume and Data velocity are both increasing exponentially. We have 4 questions in relation to data which are: How should I get that information? How would I understand that information? How do I action that information? & how would I protect that information? Continue reading

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Traits of a Collaborative Leader – Part 1

 Being in a band is always a compromise. Provided that the balance is good, what you lose in compromise, you gain by collaboration. —Mike Rutherford

At the core of being an effective leader is ability to analyze the situation and then lead in the most appropriate manner which is best suited for that situation. A leader knows that there is no single optimal style to lead everything. Experts have defined this as “situational leadership.”

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More reasons to be on Facebook

Are you still wondering if your business and brand requires to be on the Social Media platform? With the recent political and cultural influence across the world via Facebook there should not be any doubt. Add to this, Facebook has recently announced that it is launching their proprietary search engine. This is called ‘Graph Search’.

You may think that if there is Google already in existence then this might be just one more search engine. Well, the Facebook search engine is two steps ahead. It is not only going to throw up the regular search results but it will go by popularity. The algorithms at Facebook will churn the data in such a way that the results that are thrown up to you would be a combination of the ‘Likes’of your network!  Continue reading

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Indispensable Traits of a Collaborative Leader

 The Foundation of Collaborative Leadership

In an industrial age, people went to factories and worked together to produce the outcomes. When required, they collaborated in person. Supervisors commanded and controlled others and leadership was often equated with “taking power”. Factories depended heavily on rigid top-down hierarchies and people were viewed simply as dispensable workers.

With technological advances, our world of work changed dramatically. Today, we seldom do anything alone. With rise in knowledge oriented work, people in small and geographically distributed groups work together to create value through their expertise and creativity. There is no raw material, there are only people. Continue reading

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Neglecting your social media page is equivalent to neglecting your brand.

Many a times business houses are keen to get onto the Social Media landscape. The unfortunate part is that since others are on this platform the business house also hopes to jump in. Usually the business houses would have their website online. This site would have been there since couple of years without being updated and enhanced. This becomes their benchmark. This makes the business houses think that maintenance is not a problem with the social media platform. They feel they will manage it.

Social media requires much more maintenance than what a regular website would require. If you as a business house build a Page on the net remember you need to have fresh content on a consistent basis. This goes for any Page, be it a Blog, Facebook Business Page, Twitter and other Social Media sites. Continue reading

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Putting ‘social’ into business

Are you still wondering if you should have ‘social’ in your business? Your business works in an environment and not in isolation. You need to be where your customers are. If your customers are online and on the various social media platforms then you need to reach out to them and meet them there. The social media platforms like Facebook, Twitter, LinkedIn and Blogs can be looked upon as great open opportunities. Opportunities that can enhance your business and brand.

Social Media is just not for marketing. It is useful in practically all of your departments right from creating strategy, to recruitment, to information sharing and spreading and so on. Continue reading

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Three rules to achieve excellence – Mike Canning, National Managing Director, Deloitte LLP, USA

Mike Canning, National Managing Director, Deloitte LLP, USA

I want to discuss with all of you three topics. First, I want to talk about my observation as an outsider about what is happening in India, secondly to talk about the recently accomplished research of how do companies excel to grow and what are the key factors that drive them; and last but not the least, the strategies and options which companies consider to make a business decision.

It has been a wonderful growth story in India in the last 20 years through various forms of reforms that have been adopted and the ones proposed recently have been welcomed by other countries. It provides a mechanism and a way to further grow and invest in India. It is interesting that many Indian companies have grown to become global participants and players. When you are in global spot, there is much difference in responsibility in terms of opportunities to push, drive and innovate. You have to bear the risk of global market and the risk to ignore innovation. You have to navigate as a global citizen through different times. We are probably living in one of the highest periods of uncertainty globally. Continue reading

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Key issues for growth in manufacturing sector – R C Bhargava, Chairman, Maruti Suzuki Ltd

Mr. R C Bhargava, Chairman, Maruti Suzuki Ltd

Manufacturing has spear-headed the growth of various countries like Japan, Korea, China, Thailand and other countries. Manufacturing sector has been the leader for the growth of a country. The area of manufacturing contributes 40% to the GDP. In India, we have had periods of high growth but manufacturing sector is contributing only about 15-20% to our GDP. The government of India recognizes the importance of manufacturing and the new manufacturing policy included in the 12th plan brings forth various reasons why manufacturing has to grow much faster.

The growth of our economy so far has been led by service sector & IT sector. But to make sure the inclusivity in the growth and to provide employment to millions of people who will be joining the industries from rural areas, we have to focus on the area of manufacturing. That’s why manufacturing has been rightly given high priority in the 12th plan.  Why has not manufacturing picked up in India like it did in other countries? India had been ranked by the World Bank as one of the most difficult company to do business due to its strict business policies. Continue reading

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Change Is Imperative – Santosh Desai, Managing Director & CEO, Futurebrands India Ltd.

Mr. Santosh Desai, Managing Director & CEO, Futurebrands India Ltd.

More things have changed in last 50 years than perhaps in all the generations preceding that and therefore the idea of living with change, the idea of living with uncertainty and drive change through it is an imperative for an organisation, business or any human being. What is interesting about this subject is that in the midst of all the change and uncertainty, we always try to resist change. The organisation’s tendency is to find ways to resist the change somehow, not accepting fully the extent of uncertainty and in some ways creating an island of stability. By talking too much about change, we actually insulate and immunize ourselves to stop dealing with it.

In stock market and election analysis, till the time the results come out there is a sea of comprehensions & mayhem of chaos. The day the results come out, everyone is an expert; everyone is certain what happened with very neat and ordered explanation & analysis about the results. Looking at the mechanism of uncertainty, we miss the fundamental and basic explanation of uncertainty with more proximate and comfortable explanation. You have financial markets worldwide, they are in a state of despair and yet we run away from acknowledging that. Therefore this kind of tension that exists between embracing uncertainty and actually being comprehended at a fundamental level starts many conversations in many successful organisations today. Continue reading

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