Mr. Santosh Desai, Managing Director & CEO, Futurebrands India Ltd.
More things have changed in last 50 years than perhaps in all the generations preceding that and therefore the idea of living with change, the idea of living with uncertainty and drive change through it is an imperative for an organisation, business or any human being. What is interesting about this subject is that in the midst of all the change and uncertainty, we always try to resist change. The organisation’s tendency is to find ways to resist the change somehow, not accepting fully the extent of uncertainty and in some ways creating an island of stability. By talking too much about change, we actually insulate and immunize ourselves to stop dealing with it.
In stock market and election analysis, till the time the results come out there is a sea of comprehensions & mayhem of chaos. The day the results come out, everyone is an expert; everyone is certain what happened with very neat and ordered explanation & analysis about the results. Looking at the mechanism of uncertainty, we miss the fundamental and basic explanation of uncertainty with more proximate and comfortable explanation. You have financial markets worldwide, they are in a state of despair and yet we run away from acknowledging that. Therefore this kind of tension that exists between embracing uncertainty and actually being comprehended at a fundamental level starts many conversations in many successful organisations today. Continue reading →
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