Nishant Rao addressing AIMA’s NLC
“Thank you so much for having me here. It’s an honor to be here among such distinguished panelists and an audience like this. I have been in technology for many decades now. I am very passionate about it and I think that it’s changing the way the world works. And I think fundamentally between the internet and social media that’s happening because there is some key ingredient that makes for economic success. Forrester calls this TERA – Trust, Efficiency, Relevance, and Access. Trust is about just being able to tap into the wisdom of the crowd so that you can talk to experts and layman and make an informed decision because you have a lot of information at your fingertips so there is a trust built into that so you are not having a biased opinion. Efficiency comes from just being able to search that and find the information very quickly. Relevance is about just finding the right information and increasingly as platforms are no more about you can actually tailor that content using bunch of fantastic apps come out around that. And then access is obviously about reach.
