I want to share my thoughts for a business that is not traditionally organised, not just in India but in most countries of Asia. Healthcare is not a business that is seen as an industry or something that people are excited about. Many people tell me that we make money when people fall sick and we make joy out of other people’s distress and sickness. Unlike many other business which are consumer facing like FMCG business & hotels where customers chose the products and services they like, but in 99.9% of cases, people come to us when they have no choice left. They don’t want to come to us; they don’t want to be in situation where they have to consult a doctor or visit a hospital.
Unfortunately the biggest challenge for us is that the minimum expectation from the people who visit us is our best outcome. The expectations from a customer who is coming in to the hospital is that he leaves well or perfect. Therefore we battle with the minimum expectation of our customer to be our best outcome always. So our challenge is that with this context how you will make a patient happy when he leaves the hospital after recovering from his illness. So, we want people to say that if I fall sick I would come to Fortis rather than going anywhere else. Continue reading