Mr. Neeraj Gupta – Director, Sales and Operations, Google India

Here are some internet principles that one should keep in mind when one think of business, product & market. When the internet started a few years ago, we could not imagine that there would be around 150 million internet subscribers in India.  That does not mean that the other mediums of marketing are losing their grip. India is one of the few countries where print media still plays an important role unlikely in other countries like US.

The first principle of Internet is: Use the unprecedented scale of internet.  Facebook has over a billion users,  Youtube has over 800 million users.  The reach through this scale is amazing. This medium allows SMEs to reach out to people of different backgrounds. Lady Gaga was a brand that was built on internet in a small period of time. One of the rare and interesting example is Psy & his gangnam style which has hit over a billion views in less than a few months of launch and made his style of dance, which was only available & popular in Korea reach across the world in just few months engaging more that million people and creating a revenue source for the artist & the publisher in very quick period of time. Continue reading →